Advertising Campaign: Brand Videocon D2h

Published: 06th February 2012
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The DTH industry is growing rapidly and it is only set to spiral upwards in the next few years with the government having announced obligatory digitization of satellite transmission. All the consumers currently on analog transmission will have to shift to the digital space which essentially would lead to huge growth in the sector. All the DTH players in the country are vying for a good portion of this ‘crossover pie’ to create a dominant position for themselves in the DTH space during this transition space.

Videocon d2h is the fastest growing DTH service in India. We offer the maximum number of channels and services ie.330, highest number of sports channels, all leading GEC channels and a gamut of regional channels. Videocon d2h has been awarded the 4th most successful brand launch of the year 2009 across all product and service categories in the Brand Derby survey carried out by Business Standard newspaper. Satellite DVD, another innovative product from Videocon d2h stable, has been awarded Product of the Year award 2010.

The Videocon d2h brand is endorsed by Abhishek Bachchan since its inception. He was chosen as the brand ambassador after careful calibration and filtration of well known personalities. Being a gen-next actor and a role model, he slithered smoothly into the role of face of this brand. The d2h brand is proud to be associated with the family lineage and the legacy he carries. As an individual Abhishek’s choice of films prove he loves to take up roles which are challenging in nature; another distinctive and admirable trait. Over the years, he has donned the hat of a brand ambassador exceptionally well. Abhishek’s persona also matches the product perfectly; young, modern, state of the art and re-inventing themselves.

Powered by the path breaking MPEG-4 and DVB-S2 technology, Videocon d2h offers the maximum number of Channels & Services. Apart from a variety of channels to watch its unmatched services (like dedicated music channels, movies on demand, weather updates, High Definition channels and various tickers) transform your TV into hub of entertainment and knowledge. In addition, you get a round-the-clock prompt and effective customer support in over nine languages from the dedicated customer care team located in 7 centres. The 330 channels and services available on Videocon d2h’s platform is the highest in the DTH industry. It includes a variety of regional language channels in Marathi, Bengali, Oriya, Punjabi, Telugu, Kannada, Malayalam and Tamil. Apart from these it has Active Music Space which includes 21 audio video music channels 24 hrs a day.

Videocon d2h introduced India’s first High Definition Digital Video Recorder with 3D. HD DVR with 3D has changed the world of home entertainment in the country by providing a never-seen-before innovative product on the DTH platform. The innovation facilitated Videocon d2h to establish itself in the DTH product category and also created a huge impression as a brand in the mind of the consumer. This product, for the first time, enabled the viewer to record, pause, rewind, forward and play live television. It also enables auto serial recording and watching the content at a time comfortable for you.

To find more about the various ways about your digital TV experience know about dth services in india contact leading provider of D2H services - VideoconD2H. It's range of products and services are all designed to make you happy for dth hd channels as good as possible.

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